Things can get lost
Product:
Oral-B Glide Floss
Insight:
People think that brushing their teeth is cleaning their teeth fully, they don’t realize how much food they’re leaving behind by choosing not to floss.
Big Idea:
People leave things behind all the time, like food in their teeth.
everything stops when your device does
Product:
Anker Magsafe Portable Charger
Insight:
When someone’s device dies, the moment is interrupt by them frantically looking for a solution.
Big idea:
Everything stops when your device dies, no matter how important the situation is.
Outdoor ad:
Placing Portable charging stations in common places where people might need one, such as a bar, a cafe, or a park. This concept illustrates that situations are interrupted by a dead phone and the Anker Magsafe Portable Charger is the solution to avoiding this.
Clear the clutter
Product:
Bowflex Adjustable Dumbbells
Insight:
People who work out at home don’t have enough space fit all their fitness equipment.
Big idea:
One set of Bowflex dumbbells replaces an entire collection of weights.
Digital ad:
A website partnering with GoodSports, allowing customers to donate their spare fitness equipment to underprivileged children in the US.
